Boilerplate
A standard paragraph at the end of every press release describing the company.
What is a Boilerplate?
The boilerplate (sometimes called the 'about' section) is a standardized paragraph that appears at the end of every press release. It provides a consistent, brief description of the company: what it does, when it was founded, headquarters location, and sometimes key statistics. Journalists use the boilerplate for background when writing their articles.
How Boilerplate Relates to PR Outreach
PressPitch.ai includes your company boilerplate automatically in every press release you distribute, ensuring consistent brand messaging across all media outreach.
Best Practices
- Keep the boilerplate to 3–5 sentences — no more.
- Include founding year, location, core product, and one differentiating fact.
- Update it after major milestones (funding, customer numbers, product changes).
- End with your website URL.
Frequently Asked Questions about Boilerplate
Does every press release need a boilerplate?
Yes. Journalists who are unfamiliar with your company need context. Without a boilerplate, they have to do extra research — which reduces the chance they'll cover you.
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