Editorial Calendar

What is a Editorial Calendar?

An editorial calendar is a forward-looking schedule that publications use to plan their coverage topics, feature stories, and special issues. Trade publications often publish their editorial calendars publicly so that PR teams can pitch stories that align with planned features. Knowing an outlet's editorial calendar lets you time your pitches to match what the editor is already working on.

How Editorial Calendar Relates to PR Outreach

Understanding editorial calendars is a key part of timing your press releases for maximum pickup. PressPitch.ai's AI analyses the publication patterns of target outlets to identify optimal pitch timing.

Best Practices

• Search '[publication name] editorial calendar [year]' to find publicly available schedules.
• Pitch at least 8–10 weeks ahead of a special issue date.
• Trade publications (B2B media) are more likely to publish editorial calendars than consumer outlets.