Media Pitch
A short, personalised email sent to a journalist proposing a story idea.
What is a Media Pitch?
A media pitch is a concise, personalised email sent directly to a specific journalist or editor proposing a story idea. Unlike a press release — which announces facts — a pitch makes an argument for why a particular journalist should care about your story. A great pitch references the journalist's recent work and explains why the story fits their beat.
How Media Pitch Relates to PR Outreach
PressPitch.ai writes a unique, personalised pitch for each journalist it targets, referencing their recent articles and the publication's editorial style. This makes each pitch feel hand-crafted rather than mass-mailed.
Best Practices
- Subject line is everything — aim for curiosity, not hype.
- Reference a recent article the journalist wrote to show you've done your homework.
- Lead with the news hook, not company background.
- Keep it under 150 words.
- Include a clear call-to-action: offer an interview, a product demo, or exclusive data.
Frequently Asked Questions about Media Pitch
What's the difference between a press release and a media pitch?
A press release is a formal document stating facts. A media pitch is a conversational email that sells the story angle. Both work together: the pitch gets the journalist interested; the press release provides the detail.
How personalised should a pitch be?
Very. Generic pitches get ignored. At minimum, address the journalist by name and mention one of their articles.
Related PR Terms
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