Open Rate

What is a Open Rate?

Open rate is the percentage of recipients who opened a given email, calculated as (opens ÷ delivered emails) × 100. In PR outreach, email open rate is a key metric for measuring whether your subject lines and timing are effective. The average cold email open rate across industries is around 20–25%; well-targeted, personalised PR pitches typically achieve 35–55%.

How Open Rate Relates to PR Outreach

PressPitch.ai tracks email open rates, click rates, and reply rates for every campaign. You can see exactly which journalists opened your pitch, how many times, and whether they clicked any links — enabling smarter follow-up decisions.

Best Practices

• A/B test subject lines to improve open rates before scaling your outreach.
• Personalised subject lines (including the journalist's name or publication) typically increase open rates by 20–30%.
• Sending timing affects open rates significantly — Tuesdays and Wednesdays between 8–10am local time perform best.
• Keep subject lines under 50 characters for mobile readability.