Media Outreach

What is a Media Outreach?

Media outreach is the systematic process of identifying relevant journalists, crafting personalised pitches, and following up to secure editorial coverage. It is the core activity of public relations. Effective media outreach combines a relevant news angle, a well-maintained media list, personalised communication, and persistent-but-respectful follow-up.

How Media Outreach Relates to PR Outreach

PressPitch.ai automates the most time-consuming parts of media outreach — finding journalist contacts, personalising pitches, scheduling send times, and sending follow-up emails — so you can focus on the strategy and the story.

Best Practices

• Personalise every pitch — generic mass emails have a <2% reply rate.
• Follow up once, 3–5 business days after the initial pitch. More than one follow-up is typically counterproductive.
• Build relationships before you need coverage — comment on journalist articles, share their work, engage on social media.