Exclusive

What is a Exclusive?

An exclusive is an offer to give one journalist or publication the right to first publish a story. In exchange for the exclusive, the journalist agrees to publish on a specific date and typically provides more prominent coverage. Exclusives are valuable for building strong media relationships but carry risk: if the journalist declines or the story is delayed, you lose time.

How Exclusive Relates to PR Outreach

When running high-stakes campaigns in PressPitch.ai, you can flag a specific journalist as your exclusive target first, then open up the pitch to a wider list if they decline.

Best Practices

• Only offer exclusives to outlets where the coverage trade-off is worth the delay.
• Set a clear response deadline (typically 48–72 hours) before you open the story to other outlets.
• Never offer the same exclusive to more than one journalist simultaneously — this will damage your reputation.
• Exclusives work best with tier-1 publications (TechCrunch, Forbes, WSJ) where the coverage payoff is significant.