Free Template
Product Launch Press Release Template
Announce a new product or major feature to the press. Copy and customise the template below.
When to Use This Template
When launching a new product, significant feature update, or entering a new market.
Product Launch Press Release Template
Replace all [BRACKETED] text with your own information.
[CITY, STATE], [DATE] — [COMPANY NAME], a [brief company description], today announced the launch of [PRODUCT NAME], a [product category] that [core value proposition in one sentence].
[PRODUCT NAME] addresses [specific problem] faced by [target audience]. Unlike [alternative approach], [PRODUCT NAME] [key differentiator].
Key features include:
• [Feature 1]: [Benefit]
• [Feature 2]: [Benefit]
• [Feature 3]: [Benefit]
"[Quote from CEO about why this product matters to customers]," said [CEO Name], [Title] of [Company Name]. "[Additional sentence expanding on vision or market need]."
[Optional: Include a quote from a beta customer here]
[PRODUCT NAME] is available [immediately / starting DATE] at [PRICING]. [TRIAL OFFER if applicable]. Learn more at [URL].
About [Company Name]
[Boilerplate: 3–4 sentences about the company, founding year, location, and mission.]
Press Contact:
[Name] | [Email] | [Phone]
Writing Tips for Product Launch Releases
- Lead with the problem your product solves, not the features.
- Include pricing and availability.
- Add a quote from the CEO and, if possible, a customer or beta user.
- Include a media-ready product image URL.
Frequently Asked Questions
How far in advance should I send a product launch press release?
Send embargoed copies to key journalists 5–7 days in advance. The public version should go out on launch day at 6am ET / 7am PT for maximum early coverage.
Should I include a product image?
Yes. Include a hosted image URL (not an attachment) so journalists can easily embed it in their articles.
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