Free Template
Startup Launch Press Release Template
Announce a new company to the world. Copy and customise the template below.
When to Use This Template
When publicly launching your startup for the first time — 'coming out of stealth' or opening to the public after a private beta.
Startup Launch Press Release Template
Replace all [BRACKETED] text with your own information.
[CITY, STATE], [DATE] — [COMPANY NAME] today emerged from stealth / launched publicly with a mission to [core mission in one sentence]. The company has developed [PRODUCT NAME], a [product category] that [value proposition].
[PROBLEM STATEMENT: One paragraph about the problem and why existing solutions fail.]
[PRODUCT DESCRIPTION: One paragraph explaining how your product solves the problem differently.]
"[Founder quote about why they started the company and what they're building toward]," said [FOUNDER NAME], CEO of [Company Name]. "[Quote continuation or second sentence]."
Since [launching privately / beginning private beta] in [MONTH/YEAR], [Company Name] has [TRACTION: e.g., attracted 500 customers / processed 10,000 transactions / been adopted by companies including X, Y, Z].
[Company Name] is [PRICING/AVAILABILITY: free to try / available at $X/month / launching in early access].
[INVESTOR INFO if applicable: The company has raised $X from [investors].]
About [Company Name]
[Boilerplate]
Press Contact:
[Name] | [Email] | [Phone]
Writing Tips for Startup Launch Releases
- Focus on the problem you solve, not just the technology.
- Include the founding story — journalists love an origin story.
- Mention early traction: users, revenue, waitlist, notable beta customers.
- If you have investors, mention them.
Frequently Asked Questions
Is a startup launch press release newsworthy?
It depends on the story. Solo founders with no traction will struggle to get coverage in major outlets. Focus on the problem story and any early traction metrics.
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