Free Template
Event Announcement Press Release Template
Announce a conference, webinar, summit, or major company event. Copy and customise the template below.
When to Use This Template
When hosting or co-sponsoring a significant conference, summit, hackathon, or large webinar.
Event Announcement Press Release Template
Replace all [BRACKETED] text with your own information.
[CITY, STATE], [DATE] — [COMPANY NAME] today announced [EVENT NAME], a [event type] taking place on [DATE] at [LOCATION / online]. The event will bring together [target audience description] to [event purpose].
[EVENT DESCRIPTION: 1–2 paragraphs about the event format, key sessions or tracks, and expected outcomes for attendees.]
Featured speakers include [SPEAKER 1], [Title] of [Company]; [SPEAKER 2], [Title] of [Company]; and [SPEAKER 3], [Title] of [Company].
"[Executive quote about the event's value and purpose]," said [NAME], [Title] of [Company Name].
Registration is [free / $X] and open at [URL]. [EARLY BIRD or DISCOUNT offer if applicable.]
About [Event Name]
[1–2 sentences describing the event series or inaugural nature.]
About [Company Name]
[Boilerplate]
Press Contact / Media Credentialing:
[Name] | [Email] | [Phone]
Writing Tips for Event Announcement Releases
- Include all logistics clearly: date, time, location, registration URL.
- Mention notable speakers by name — their reputation adds credibility.
- Include the target audience and the primary value attendees will get.
- Send at least 4–6 weeks before the event.
Frequently Asked Questions
Should I invite journalists to attend the event?
Yes — offer complimentary press passes. Media attendance at your event can generate real-time social coverage and post-event articles. Include a dedicated press registration option.
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