Free Template
Product Update or Feature Release Press Release Template
Announce a significant update, new feature, or platform improvement. Copy and customise the template below.
When to Use This Template
When releasing a major product update, new integration, or significant platform change.
Product Update or Feature Release Press Release Template
Replace all [BRACKETED] text with your own information.
[CITY, STATE], [DATE] — [COMPANY NAME] today launched [FEATURE/UPDATE NAME], a new capability within [PRODUCT NAME] that [value proposition for existing and new customers].
[BACKGROUND: One paragraph on the customer problem that drove this development.]
[FEATURE DESCRIPTION: What does the new feature/update do? Be specific and avoid internal jargon.]
Key improvements include:
• [Improvement 1 + benefit]
• [Improvement 2 + benefit]
• [Improvement 3 + benefit]
"[Executive or product leader quote about why this update matters to customers]," said [NAME], [Title]. "[Second sentence about customer feedback that informed this development]."
[CUSTOMER QUOTE if available]
[FEATURE/UPDATE NAME] is available [immediately / starting DATE] for [all customers / customers on X plan and above]. Learn more at [URL].
About [Company Name]
[Boilerplate]
Press Contact:
[Name] | [Email] | [Phone]
Writing Tips for Product Update or Feature Release Releases
- Only pitch product updates that meaningfully change the user experience — minor bug fixes are not press-release worthy.
- Frame the update around the customer problem it solves, not the engineering work.
- Include before/after comparisons or metrics if available.
- Link to a demo video or product screenshot.
Frequently Asked Questions
How often should I issue product update press releases?
At most quarterly — for major releases only. Frequent minor update releases train journalists to ignore your announcements. Bundle smaller updates into a quarterly 'what's new' roundup if needed.
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