Free Template
Rebrand or Name Change Press Release Template
Announce a company rebrand, new name, or major visual identity change. Copy and customise the template below.
When to Use This Template
When changing your company name, visual identity, or positioning following a pivot or acquisition.
Rebrand or Name Change Press Release Template
Replace all [BRACKETED] text with your own information.
[CITY, STATE], [DATE] — [OLD COMPANY NAME] today announced that it has rebranded as [NEW COMPANY NAME], effective immediately. The new name and identity reflect [strategic reason: e.g., the company's expanded product scope / a new chapter following the acquisition of X / the company's evolution from Y to Z].
[REBRAND STORY: One paragraph on why the rebrand happened and what the new identity represents.]
"[Executive quote on what the rebrand means for the company's mission and customers]," said [NAME], [Title]. "[Second sentence about what stays the same for existing customers.]"
[WHAT CHANGES FOR CUSTOMERS: Be specific — domain, product names, billing, support channels.]
The company's website is now [NEW URL]. Existing customers will [explanation of any required action].
About [New Company Name]
[Boilerplate with new name]
Press Contact:
[Name] | [Email] | [Phone]
Writing Tips for Rebrand or Name Change Releases
- Explain the why clearly — a rebrand without a narrative looks reactive.
- Address the concern customers and press will have: 'what changes for existing customers?'
- Include the new logo or a visual if sending via email.
- Prepare a detailed FAQ for customers separately from the press release.
Frequently Asked Questions
Do I need to update all my marketing materials at once?
Prioritize: website, social handles, email signatures, and the press release itself. Phase out old materials over 30–60 days. Redirect old domain URLs to the new domain permanently (301 redirect).
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